Richard Branson
Richard Branson, the flamboyant entrepreneur, has become a household name. Along with his brand Virgin he is an instantly recognisable symbol of our times.
The Virgin brand encompasses an eclectic mix – everything from airlines to music, bridal wear, mobile phones and pension plans. Virgin is the only brand in the world that transcends such a vast array of products and services. And instead of diluting the brand, this incredible diversification seems to have strengthened it. Virgin has created a name for itself as the innovative, inexpensive, cool alternative to the big players.
More than just a successful businessman, Richard Branson is one of a new breed of entrepreneurs. With his irreverent attitude, penchant for publicity-grabbing stunts and celebrity status, he stands out like a corporate rock star in a sea of faceless ‘suits’.
Richard Branson’s ultimate gift is the common touch. It’s the real secret to his enduring success and popularity. Some of his advice is:
• Listen to People
It’s the least practiced and possibly most valuable management skill of all.
• Don’t Let Success Go To Your Head
A sense of humour and a willingness to laugh at yourself goes a long way to making your employees and customers feel you’re just like them.
• Use your Customers as Consultants
Customers know what they need better than any expensive consulting firm. Richard Branson knows that the little things matter - and he listens to find out what the most important things are.
• Treat Everyone as an Equal
Richard Branson would sooner be rude to the CEO of a multinational than to a check-in clerk. Branson seems to have his finger on the pulse of the nation.
• Be What People Want You to Be
Part of Branson’s appeal is that he represents different things to different people. He has dazzled the British business scene for more than twenty years in a way that no other entrepreneur ever has.
Business success leaves clues and these are a few of the success clues left by Richard Branson.
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