Hello again and welcome to another Own Your Life Club Newsletter!
We were very excited to learn that the Australian Government plans to roll out a massive fibre-to-the-premises broadband network over the next 8 years. The cost at $43 billion is exorbitant, however it is hoped it will be an investment that will deliver a return from profits generated by businesses with a web presence. And it will open up a whole new world!
This news is hot on the heels of an article I read last week informing us all that the future of the internet is all video, video, video! Especially video conferencing which is already changing the way businesses are communicating.
In these tough economic times and with the resultant belt-tightening, businesses are realising the huge savings that can be made by using video conferencing rather than travelling to meet with clients and colleagues - with the added benefit of reducing carbon emissions. Video is also being used to inform, train and keep in touch with staff.
The Broadband Revolution
The broadband revolution goes much further than saving on travel. It will revolutionise many industries.
- Surgeons will oversee operations from a different city or even country;
- if a machine breaks down, experts will give advice from afar;
- higher education will become a global business;
- the best teachers will be able to reach more students;
- Australian goods and services will be seen by the international community and new markets will be opened;
- if you have a hobby or have specialised knowledge you will be able to teach it to others (and be paid to do so);
- the possibities are endless.
The internet is still in its infancy and this will be a major boost for Australians because we are lagging behind many overseas countries with the slow and inefficient broadband we currently use.
In our homes the internet, TV, radio and telephone will become one. The technology exists already and is only waiting for the infrastructure to catch up.
Some say we would have been better to use wireless to achieve the same result due to the high cost of fibre-to-the-premises. However broadband experts say that for really huge applications you need fibre.
Video As A Marketing Tool
We love video! We've been using video online for a while now. In fact we've started a business that helps individuals stay in touch with each other, and ensures businesses stay ahead of the competition using video as a marketing tool.
If you'd like more information please visit our website www.iVideoEmail.com to learn how you can use video to communicate online - and even make money doing it!
This week's success tip comes from Andrew and Daryl Grant.
In 2000, Andrew and Daryl had their first child and decided to reduce their time commitment to their consulting business. They set a goal to replace their income with passive sources by 2005. After trying numerous strategies, the couple achieved their goal when they built an internet business.
What are the six steps you follow when developing a new product to sell over the internet?
Our process is a little counter-intuitive; we don't start by asking ourselves what we know about or what can we write a book about. Instead, we start by looking at where the market is.
1. Identify potential niches - when writing a new e-book we generally start by identifying 20 potential topics that will be of interest to a large group of people and who are currently looking for that information.
2. Test the topic for profitability - we have a fairly accurate system that determines how much money a particular topic will generate. From the original 20 topics we identify, we usually find that one will be really profitable. By profitable, we mean that initially it will make us about $US100 a day. We know that if we can find a topic where the numbers stack up to that level, then we can generally grow it from there and generate more money.
3. Develop the product - once we have identified a profitable topic, we start looking at ways to develop it into a downloadable product. As we are driven by the market, and not by what we know, we tend to get other people to create the product and we use sites like www.RentACoder.com to source experts who can write the product for us.
4. Create the marketing material - while the product is being written, we turn our attention to the marketing. This includes the sales letter that goes on the website and encourages people to buy the product.
5. Build the website - as our technological skills are limited we have someone else build the website for us. This is especially important because there are specific elements of a website that make it successful.
6. Monitor and fine-tune the site - after a few weeks or a month of monitoring and fine-tuning, we usually find that the websites are running optimally and bringing in a decent income.
Own Your Life Club contains even more great tips from Andrew and Daryl Grant.
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