Shaun Stenning
Shaun Stenning is a young man going places. Shaun is the general manager and co-owner of Sure Fire Marketing, one of the fastest-growing internet marketing businesses in Australia. In its first three months, due to a rapid expansion of the business, Sure Fire Marketing experienced a 400 per cent monthly increase in staff numbers.
If you want to learn how to increase sales, increase your database, increase referrals, increase traffic, increase your profits and increase your marketing results by increasing your knowledge of internet marketing, you will want to hear Shaun Stenning's advice on internet marketing!
Shaun's knowledge and experience with marketing is extremely valuable, especially in regard to the internet. Shaun has expert knowledge about generating traffic (eg: Search Engine Optimisation, Pay Per Click Advertising), testing and measuring, converting sales, and much more!
When did you first start using the internet and at what point did you begin to value the power of this medium as a marketing tool?
"As a kid I was on the internet a fair bit, researching assignments and reading online newspapers. That’s also how I first started learning about search engine algorithms. I would often experiment with different search patterns while I was surfing the net.
I think the first time I really understood the true power of the internet as a marketing medium was the day a client of mine made over $100,000 in 24 hours. I couldn’t believe it, especially considering that my client didn’t even have to leave his home. He simply sent an email out to his customer list and watched the orders come in. For me that’s when it all became real.
Even though I had heard about the power of the internet before that day, I think that was the first time I fully comprehended it. Since then I have achieved even greater results and bigger profits for my clients. It still amazes me that many people don’t realise how powerful the internet can be for their business."
If you had to start again with nothing what would you do?
"This is a bit of a trick question because I know I could never lose everything. My business is built upon my knowledge and abilities. If I lost all of my money and possessions I know it wouldn’t take me long to recover. You can lose money and you can lose your business but if you have solid skills, knowledge and experience you can start again from the most trying situations.
Look at some of the most successful people in the world; some have gone bankrupt and climbed their way back to the top. I believe that money comes and goes, but knowledge is your true asset. If you can use your knowledge to make a million or a billion dollars once, you can do it again. However, the next time you will have the advantage of learning from past mistakes.
So, if I had to start again with nothing, I would do exactly what I am doing now – marketing products and services."
Considering the speed at which technology is changing, where does the future of internet marketing lie?
"This is a very interesting topic and one that I spend hours talking to my clients about. Basically, at this stage the Australian market is still highly influenced by the Baby Boomer generation, who are still the big spenders in our economy. While that’s the case, many of the new crazes and revolutions on the internet – community sites, blogs, forums – will not greatly affect online marketing. These are the types of sites that Generations X and Y tend to use most, but right now they’re not the ones with all the money.
The other thing to remember is that, generally speaking, the Baby Boomers are still uncomfortable with spending money online. If you compare online marketing in Australia to America you will see that our figures are where the American market was three years ago. I think that Australia will eventually follow America, however Generation X is not large enough to create that change yet, and Generation Y doesn’t have the buying power or influence.
I believe that internet marketing will, and is, becoming more interactive through the use of streaming technology, video and audio. However, I still believe that in the short term (contrary to what many other experts are saying) basic online marketing is the best way to go – the results we see speak for themselves.
Ultimately, it’s not about the speed at which technology changes it’s about how quickly your prospects pick up the new technology. For me, the most exciting thing about technology is that now, more than ever before, it allows and will continue to allow greater measurement, tracking and testing abilities on the web."
As you can see, Shaun Stenning is passionate about marketing and passionate about the internet.
The rest of this interview is available to download FREE for members of Own Your Life Club. Once you read this Printed Interview with Shaun you'll understand why he obtains such incredible results for his clients. You'll also learn a lot about internet marketing.