Malcolm Gladwell
Malcolm Gladwell, author of The Tipping Point and Blink, is an expert on linking epidemics to social behaviours, which led him to write the book The Tipping Point. In this best selling book, Malcolm Gladwell examines why major changes in our society so often occur suddenly and unexpectedly.
Ideas, information and products often spread like outbreaks of infectious disease. The Tipping Point explains how just one person can start a flu epidemic, or how a few satisfied customers can fill a restaurant.
To quote Malcolm Gladwell:
"All runaway successes and epidemics have tipping points. They usually start out chugging along with normal growth or incremental increases in popularity or public awareness. Then suddenly a point is reached where growth shoots off the charts. In 1987, the fax machine reached its tipping point. After four years of sales in the low hundreds of thousands per year, sales rocketed to a million a year. Critical mass was reached and suddenly everyone just had to have a fax machine. Similar trends have been observed in personal computers and mobile phones."
"What accounts for all this? It is at the tipping point where a handful of critical conditions or factors mysteriously come together to create an epidemic. When a phenomenon “tips over” it goes from becoming evolutionary to revolutionary. With some insight on how tipping points come about, and what causes them, you can apply the same principles to institute change in behaviour and culture in your organisation," says Malcolm Gladwell.
Read Book Summaries of Malcolm Gladwell's best-selling books The Tipping Point and Blink as well as interviews with author Malcolm Gladwell ...
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